Xander
Hollywood, CA
Male, 32
I promoted at several of Hollywood’s hottest clubs during a period of unemployment, mainly to see what all of the fuss was about. While it was fun and definitely had its perks, it also confirmed quite a few of the suspicions and stereotypes I’d previously held about how the industry works.
Ladies nights are very effective.....for getting chubby chicks HAMMERED. In a town like LA that caters to high end clubs rather than your neighborhood wet t-shirt contest bar/pub, discounted or free drinks for women is pretty pointless - they aren't paying for drinks anyway.
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Edited the original to be coherent. Discretion is important with bouncers but not as much as promoters for a couple of reasons. One is that bouncers are actually employees of the club whereas promoters are quasi-contractors, usually informal ones. So the bouncer has more of a duty to the club. Another is proximity; the bouncer is usually standing right next to his boss so taking a grease looks bad. A promoter can wander around the club, the line, the parking lot, wherever. So you can actually grease him 40 feet away from anyone's prying eyes. And lastly, the promoter is responsible for his crowd so if he decides it's important that a few dudes gets in whether because they are friends or they paid him, the club will usually give him a little bit a slack. Bouncers on the other hand are paid almost exclusively to say no.
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Drugs. No I'm kidding. Kind of. It's really like any personal/concierge service. You get people coming by investing in their experience and cultivating personal relationships. This might mean getting them hookups in different cities, discounts on restaurants around town, invites to cool private parties, or just free drinks at your table. Also can mean hanging out with these people (gasp!) during the day.
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They don't hire promoters for that. Some of the biggest companies hire firms that specialize in social media to do that, but most aren't big on promoting that way. It takes away from the word-of-mouth coolness.
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I wasn't in it long enough for a foursome. I've had some fun but not like a lot of longer-time promoters I knew who could really tell you some stories.
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There are many. It can work under the right circumstances like if you cater to a specific audience, say Electronic Dance Music. Host a megaclub club, charge everyone a cover and spend for big name DJ's.
Vegas is of course the ultimate all inclusive.
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