louverstudio
Paris, FR
Female, 32
I research worldwide lifestyle and cultural trends that will affect fashion (color, material, silhouette, styling and details) two years ahead of selling season. Ask me anything.
the one thing that comes to mind is the crazy colored hair trend. never saw that one coming. i don't focus on beauty but am still amazed that lara stone has blue hair in vogue. also i am sometimes surprised how long some trends will stick around. like skinny jeans or the native american trend, they just don't go away. i'm surprised by that.
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hire a trendforecaster!
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Definitely the colors and beauty are usually important. Sometimes the dresses for say wedding/prom industry are important but since most of us aren't wearing anything that fancy very often I think it's mostly color and beauty that take note.
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This is a pretty vague question, but I guess the basic answer is do pick a subject, do research and then write.
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EMT
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I think you could do a variety of things, history, especially history of costume, sociology, pschycology of color- I guess it also depends on what school you are looking at and what is offered. But I don't know that you would necessarily need it to do forecasting because a lot of people transition from design backgrounds and others learn a lot of it interning or working on the job. You could also specify according to what type of segment you are interested in, for example you like interiors so go that route.
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When I worked at an agency we had racks and racks of clothes so mostly I would just borrow things and bring them back. And yes I got a lot of free clothes. Now that I am freelance, that is not the case.
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It's tough to get into just because there are really very few jobs. I sort of accidentally fell into it through an internship that my professor pushed me to take and ended up loving it. I would say an internship is the best way because there is a lot of competition and you will learn the business and get contacts that way. Also, remember the grass is always greener. It is an amazing job but being on the road for 3 weeks at a time giving hundreds of presentations to sometimes 300 people, eating millions of meals alone and dragging hundreds of pounds of samples around the world is a lot less glamorous than it sounds. Like with any job, there are good and bad things.
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