NHL Team Marketer

NHL Team Marketer

mikedubc

Washington, DC

Male, 33

I'm the Director of Strategic Marketing of an NHL team. I focus on revenue generation and customer engagement via digital media. My expertise includes strategy, business development, mobile marketing and application design, CRM, online marketing and market research. Ask me anything.

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33 Questions

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Last Answer on June 24, 2013

Best Rated

Do you think the NHL could ever fold?

Asked by all gray all day almost 12 years ago

It's possible but I don't think it will. There's enough interest in the sport to keep it as one of the big four major leagues, but it's definitely the most susceptible of the four, because so much interest is driven by the teams in Canada and in the North.

When owners say that they're losing money in a given year, how does the math work? Does it take into account the appreciation of franchise values?

Asked by mj about 12 years ago

No, appreciation of the franchise value is not taken not account. They lose money on the income statement.

Is Gary Bettman good or bad for the NHL?

Asked by Jon about 12 years ago

I don't think he has much longer as Commissioner.

Relating to thinice's question, can't the league and the players see that when this b.s. cuts into the season, it only winds up making the least popular major sport even less popular (and therefore less money to go around)?? Everyone loses!

Asked by sheesh about 12 years ago

Yeah, this isn't good for the sport at all. It took at least four or five years to rebound from the last lockout in 2004-05, and who knows what will happen now. It really sucks because the NHL was doing really well before this happened. Everyone does lose!

If lockouts are gonna be inevitable every year, why don't the league and players start the discussions earlier on and avoid cutting into the season?

Asked by eight-oh-eight about 12 years ago

I wonder the same thing. I guess it comes down to workload. During the season, there are so many things going on that you can never get to everything you want to do. You would think that the labor agreement would take priority but who knows why it doesn't.

What did you major in college? Did that help with your job today, or is it completely different from what you do now? Thanks.

Asked by Al over 11 years ago

I got my BS in Materials Engineering (useless), MS in Industrial Engineering (still use a bunch of concepts) and an MBA in Marketing (very useful). Obviously the MBA is the most useful and applied directly to my job.

Could the NHL hire replacement players if it had to?

Asked by manicghost almost 12 years ago

I suppose they could dip into the AHL ranks for replacement players if they had to but it obviously would really hurt the quality of play.